Mounturtle

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The Story

Strength is built, not born.

I am Dr. Joyce Azzam, the first Lebanese woman and among the first three Arab women to climb the highest mountain on every continent, including Mount Everest. But my story is not about summits. It is about second chances, perseverance, and the belief that strength is built, not born.

I grew up in Beirut during the Lebanese Civil War, born with hypermobility syndrome — a condition that left my joints unstable, my knees weak, and my body in constant pain. I could not run, jump, or even stand still without discomfort. I felt disconnected from my body and often bullied for being different.

Then came my turning point. My brother Georges trained me five times a week, teaching me how to move, breathe, and trust my body again. We started with resistance training in the pool, where the water supported my joints, and slowly moved to weight training to build strength and stability.

At thirteen, I ran my first three kilometre school race and came in third place. That moment changed everything.

“Twenty-one years later, I stood on top of the world at the summit of Mount Everest. What mattered most was not the mountain I climbed but the one I overcame within.”

The Full Identity
Mountaineer. Architect.
Speaker. Ambassador. Mother.
My life spans conservation architecture, heritage governance, high altitude mountaineering, UN Women advocacy, academic research, and motherhood. All of it lives inside MounTurtle Academy.
Professional Identity

Beyond the summits

Every programme I build carries the full weight of this journey

Academic
PhD + Two Master's Degrees

PhD in Landscape and Environment Management (La Sapienza, Rome). Master’s in Historic Cities Conservation. Master’s in Governance Models and Local Production Systems (University for Foreigners, Perugia). Former Getty Conservation Institute Fellow.

Mission
UN Women Goodwill Ambassador

Serving as UN Women Goodwill Ambassador for Lebanon, using my platform to speak on women’s roles in resilience, conflict, reconstruction…
and to show what is possible.

Teaching
Guest Lecturer & Executive Educator

Taught at IMD Business School, the Lebanese American University (LAU), and the University of Balamand, sharing practical lessons in leadership, resilience, and high performance inspired by the mountains.

Language
Five Languages, Seven Continents

Fluent in Arabic, French, English, Italian, and Spanish. Lived and worked in six countries. Climbed on all seven continents. Co-founder of Everest Voices with Lakhphuti Sherpa.

The Journey

Summit by summit,
step by step.

More than thirty major mountains across all seven continents. Each one a lesson. Each one a chapter in the story that became MounTurtle Academy.

Work With Joyce

Four ways to begin

Whether you want to train, join an adventure, inspire a team, or explore
the full Academy — there is a path for you.
One on One Coaching
Private sessions built around your goals, your pace, and your story — integrating physical training, mindset tools, and resilience practices.
Join MountainFit
Our signature three-level training programme. Start from zero or build on existing fitness. Get mountain ready, slowly and surely.
Book Joyce as a Speaker
Keynotes on resilience, leadership under pressure, and high performance mindset. From boardrooms to classrooms — the mountain speaks through every session.
Explore the Full Academy
Ten programmes for individuals, families, teams, schools, and adventurers. Find the one that fits exactly where you are right now.